March Trend.
Eternal Lightness.
#Verticality.
#Subtle Gradients
#Continuity.
Monthly Trend:
Eternal Lightness.
The concept revolves around clouds, the ephemeral and the gentle, the fleeting and the boundless, the everlasting… the vast expanse of nature and the diminutive scale of humanity within that milieu.
The juxtaposition of human scale against the majesty of nature underscores our simultaneous vastness and insignificance.
Monumental Contrast.
The space is designed to be vertical and open to the horizon and the sky; environments of grand scale yet ethereal and airy.
Monumentality, in a broad sense, where volumes are crafted to inspire awe. Verticality directs our gaze towards the transcendent, and light serves to amplify this metaphor.
We delve into the concept of spatial immensity, from the subtlety of textures to the lightness of graphic elements.
Infinite Nuance.
The focus is on the whole; from the collective to the detail; from hue to shade. A soft gradation and seamless continuity are championed, with gentle, nearly imperceptible transitions. Materials are luminous and balanced, exuding a restrained and contained elegance, whispered rather than declared.
Depth effects and gradients abound, alongside continuous design and blurring effects. Profiles are mist-like. Like a clouded sky, vast and encompassing yet closed.
Make it Real.
Breadth and immensity within grasp.
Steel tones, matte satins, localized glosses, all without flamboyance or discordance. Textures are continuous, with a dominance of large formats, subtle gradients, and tranquil transitions. Graphics gently fade, blending into their backgrounds. Surfaces are exceptionally smooth and luminous. A balanced product. The misty effect. Large formats with seemingly infinite graphics.
Discover Our Current Works. March'24
Fritta Projects.
